维蒙德的梅根·瓦格纳谈到云广播的加速发展
蒂姆Siglin: 欢迎回到流媒体东部2022，这里是波士顿威斯汀科普利酒店. 今天和我在一起的是来自维蒙德的梅根·瓦格纳. 首先，告诉在美国的观众.S. 谁可能不知道维蒙德，公司到底是什么.
梅根·瓦格纳: 绝对. We are an OTT streaming technology vendor, and we deal primarily in the video CMS space. 总部设在挪威，
蒂姆Siglin: 你参加了一个讨论云广播的小组. 告诉我们云广播对维蒙德意味着什么.
梅根·瓦格纳: 这是一个有趣的概念, in terms of working on a streaming vendor versus a more traditional kind of broadcast playout vendor. Wat we started the conversation with is kind of the definition and educating a little bit to make sure we were level-set on what that was. But the idea of broadcast being one-to-many versus more of the streaming, unicast type of solution. 就我们今天讨论的内容而言, 这是广播公司为进入云端所做的很多事情的历史. And then just things that you need to identify in terms of what to ask vendors what viewers you're going to have and how a lot of the business models are different.
蒂姆Siglin: 很明显，他们会在什么设备上消费，诸如此类的事情. Now, what has the pandemic done for Vimond in terms of the acceleration of that cloud broadcasting?
梅根·瓦格纳: 我想你们可以想象，它加速了很多人的想法. 我经常说，2021年是接受云广播的想法, 2022年是大量采用的一年. 我们还发现, 至少对很多有进入壁垒的初创公司来说是这样, that's really lowered a lot for people so that they are able to find tech solutions that can enable them to have a pretty niche streaming solution, a niche channel--something that maybe they didn't think that they could accomplish before. 所以, 再一次。, it's educating people on what they need to make this happen and then finding the right fit. 你知道，这是一个很好的商业模式. 你必须有正确的目标受众. 所有这些都是基于技术之上的.
蒂姆Siglin: 不错的. 维蒙德显然是从北欧开始的然后在泛欧进行研究, 现在它在美国.S. Is there a general sense of where the next potential market is beyond beyond these areas? 是在亚洲，还是维蒙德已经在亚洲有业务了?
梅根·瓦格纳: 实际上，我们在澳大利亚地区有很大的业务, 我们称之为亚太地区, 包括亚太地区吗. 所以我们和澳大利亚电信合作. 我们与许多Foxtel品牌合作，Streamotion, Binge Flash, Fox Sports. 所以我们在那里有很好的存在感. 自大流行以来，对美洲的关注确实加强了. 我们已经能够让一支球队变得更加成熟, 我们再次关注了更多的创业公司. 我们有像迪斯尼和康卡斯特这样的大客户. But now we're able to reach folks that are really just trying to get their voice out there.
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